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Top Ranking SEO Scam

Fri, Nov 2, 2007

Scams

If you own your own website then you probably know the importance of search engine optimisation.

Search Engine Optimisation, or SEO as most know it, encompasses a wide variety of methods designed to enhance your site’s positioning within the Search Engine ResultS pages (SERPS).

Obviously, the better you site ranks in the results, the more visitors your web site will receive.

Questionable Practices

Whilst there are a huge number of SEO professionals in the market place who could do wonders for your site, for a price, there are also a few individuals and companies with questionable reputations and practices.

The typical tell-tale signs that you are dealing with an SEO scammer is that they will firstly rubbish the work of any other SEO who has paid attention to your site in the past.

Often they will hype themselves up, saying only they have the system to get your site ranking well.

Rank #1

The most common SEO scam is for the person who is offering the service to offer to get you 5 keywords ranking at position number one in Google’s SERPS.

SEO scam

Firstly, this is something that is impossible for any genuine SEO to guarantee.

There is a variable level of competition for all the keywords out there and for some industries even reaching the first page would of the SERPS would be impossible without millions of dollars of investment.

So how do these SEOs get away with making such a claim?

What they do, is they don’t commit themselves to saying which keywords they will get you ranked for.

Therefore, they will pick obscure words or phrases with little or no competition. That way you get ranked #1 but don’t actually receive much traffic.

Pay per click trick

Secondly, if they are charging you a high price for their services, they may instigate a Pay Per Click (PPC) campaign through Yahoo’s or Google’s advertising schemes.

This has the effect of putting your keyword at the top of the SERPS, as a sponsored listing, and may prove effective in terms of driving traffic for a while.

However, it costs money to maintain and when the campaign ends your site will drop back to where it was before.

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14 Comments »

Comment by Carlos Fandango
2007-11-02 08:40:09

I bet this catches out a lot of newbies who know no better

 
Comment by Col
2007-11-02 08:40:36

I will use google more often if that is what you find on there :)

 
Comment by Kasper
2007-11-02 11:52:35

Oh
My
God
She’s beautiful!

Comment by Scam
2007-11-03 00:44:49

Hopefully the content of the post was useful to you too :D

 
 
Comment by Col
2007-11-03 01:02:07

You cannot expect the guys to take the post seriously when you put a picture like that up man.

Comment by Scam
2007-11-03 01:15:27

Good point Col, but having said that, I don’t think her face is that pretty myself. :lol:

Comment by Jon
2007-11-03 04:19:09

I was no doubt going to say the same thing there mr. scam.

I mean, I understand the singular vision nature of most guys, but if they would just cover up the one thing they can’t seem to take their eyes off, they would most likely be utterly repulsed. I am not trying to be mean, it is just fantastically ironic to me.

I mean, this image has been floating around the internet for ages now, always with the tagline “we know what you are searching for” or some variant.

The irony being that people aren’t searching for “good looking women”. They are just looking for the two glands that secrete food for babies. Not really a mystery, just funny… thats all

sorry I haven’t been around much… my 50 or so comments to ‘win’ the commentator contest seems to have drained me a bit!!

plus, i was reading up on problogger a bit, and feel a little inspired to re-think by blogging strategy.

I have been keeping up with your posts… there are some solid things you got goin there.

more later.

jb

I think I saw something that I was going to tell you about, but I don’t remember what it was… I guess that is kind of pointless, but maybe saying it will help me remember… Oh well, I guess not. worth a try… not worth deleting.

(Comments wont nest below this level)
Comment by Scam
2007-11-03 09:18:24

I can honestly say that I have never searched Google for ’secreting glands’.

However, if you know where to look, you can find some interesting pictures of sheep… :oops:

 
Comment by Scam
2007-11-03 09:19:43

Check out the guest poster on ProBlogger - Skellie - her site contains a lot of useful info.

 
Comment by Aruna
2007-11-04 07:48:42

This is an advertising gimmick, the girl is made to look ugly so that you look where they want you to.

 
Comment by Scam
2007-11-04 09:56:55

Good point Aruna.. my eyes were dragged straight to the text :D

 
 
 
 
Comment by Mack
2008-08-03 01:32:50

Those boobs cannot be real, they look photoshopped.

Comment by Scam
2008-08-03 01:46:53

Who cares!!!!!!!!!! :)

 
 
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