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Xango

Fri, Aug 29, 2008

MLM

For Pink Biz -

WHAT IS XANGO?

Julia F. Morton, a botanist, has suggested that mangosteen which is the main ingredient of Xango originated in the Sunda Isles or Moluccas, though Malaya, Burma and Thailand are other possibilities.

XanGo came about after one of the founding three brothers, Joe Morton, came into contact with the mangosteen fruit in Southeast Asia whilst travelling.

Known to locals as “Queen of Fruits”, mangosteen has long been rumoured to possess health benefits.

xango-contains-mangosteen

MANGOSTEEN

This claim is further made by Joe Morton in one of many videos on the XanGo site – it would appear that he and his brothers found a large volume of scientific research which points to mangosteen being a possible health supplement.

(Incidentally, if you searched for ‘XanGo’ on Google then you would notice that the official site is the first one reported in the search results.

Did you notice the four extra links underneath the main one which point to internal pages?

That means xango.com is what Google calls an ‘authority site’, something that you don’t see all that often.

Whilst certainly not an endorsement of any kind, it does add some credibility to the website if nothing else.)

XANTHONES

XanGo themselves make a point of highlighting certain benefits that the drink may confer.

They certainly like talking about xanthones.

Without getting in over my head and too technical, xanthones, in simple terms, apparently exhibit antioxidant properties, as confirmed by independent research (that’s independent of XanGo by the way).

These antioxidants, from the mangosteen fruit, may possibly aid respiration, intestinal health, support joint and cartilage functions and decrease internal toxins.

After highlighting these possible benefits the XanGo site then inserts a disclaimer which says,

“These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease”

HEALTH BENEFITS?

The question of whether or not Xango offers any health benefits is the source of many of the negative comments, websites, forum posts and blogger’s articles that you may come across on the internet.

In my opinion though the key thing to remember is that Xango are not saying that their product definitely does offer health benefits, they are merely suggesting that it may.

Whether or not someone will feel better, or have pain relieved, or whatever, by XanGo will probably vary from person to person.

If a distributor is stating as fact that there are health benefits to be derived from drinking the product then they are acting on their own, and not upon the company’s direction.

Therefore, I prefer to look at what the company themselves say -

Having visited the site, watched the videos there, searched around the net for comments on XanGo and also looked into the properties of mangosteen, I would have to say that the possibility of health benefits is very real.

The feeling that mangosteen could aid in the areas quoted above is old knowledge, something those in Southeast Asia believed in a long, long time before Joe Morton came along.

Additionally, XanGo are quite open about the fact that none of their hype is medically proven.

My point of view is that they are just doing a good job of marketing.

The information is quite easy to read and they are quite transparent in what they are saying.

OVERPRICED?

The actual product, XanGo juice, currently appears to sell for around $35.00 a bottle.

Without knowing the cost of importing mangosteen, I would have to say that the price seems extremely exorbitant.

This is mainly due to the fact that they pay 50 cents in the dollar for the sales generated by their independent distributors I should imagine.

Yes, you guessed it, Xango operates an MLM program.

As most readers probably already know, I am no fan of mlm for a variety of reasons.

That said, XanGo does seem to focus on product sales at least as much as building tiers of distributors in terms of income generation so there are no major red flags there.

OVER HYPED?

In conclusion, I would say that my opinion of XanGo is that it may be an over-priced and over-hyped fruit drink.

I haven’t tried it myself but at $35 a bottle or thereabouts it does seem rather expensive.

XanGo is distributed via multi level marketing – personally I hate mlm but there are a great many people who apparently do make good money through such a system.

As for health claims, I don’t believe XanGo are misleading potential purchasers as there is published research to support their thoughts on the possible benefits of mangosteen.

Also, they quite clearly state on their website that those health benefits are not substantiated.

There are some on the internet, especially distributors posting in forums, who DO appear to make some pretty bold claims about XanGO, however, they are doing so for their own reasons and without the company’s approval or backing I would imagine.

What do you think of XanGo?

Is it worth $35 a bottle and, if so, why?

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